Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, we've diversified into many new businesses in order to better meet the needs of our customers. We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This principle has led our growth into a US $15.9 billion multinational group with more than 155,000 employees in over 100 countries across the globe.
Today, our operations span 18 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.
Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Group's competencies. In this way, the diversity of our expertise allows us to bring our customers the best in many fields. Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10
Mahindra & Mahindra had added a new business vertical - After-Market Sector for taking care of growing population of vehicles in India (6 million cars currently, expected to grow to 17 million by 2015). There is vast untapped potential in the after-market space covering multi-brand used vehicles, servicing and spares which support this business ecosystem. This will create in the organized sector a business ecosystem which replicates the existing ecosystem for new vehicles.
The Business Units in the After-Market Sector includes
- Mahindra First Choice Services Ltd. (Multi-brand Service Chain)
- Mahindra First Choice Wheels Ltd.(Sale & Purchase of used Cars)
Mahindra First Choice Services (MFCS) is a wholly owned subsidiary of Mahindra Group and is part of the Group's after-market sector. For the last 60 years, the Mahindra Group has consistently raised the standards in the Indian Automobile Sector. At Mahindra First Choice Services, we continue to uphold this standard while making car service as much about your car as about you.
"To provide car care services to keep the cars fit and healthy and customers happy and smiling"
