About Us

Founded in 1945, Mahindra & Mahindra Ltd. is a US $ 16.5 billion multinational group with more than 200,000 employees spread over 100 countries across the globe.

Today, Mahindra Group’s diversified operations span over 18 key industries, enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyle and increase business efficiency.

Mahindra & Mahindra incorporated a new business vertical – Automotive After-Market Sector to transform the untapped potential of aftermarket segment into an organized sector and create a business eco-system for pre-owned cars, their sales, services and spares that mirrors the eco-system of new cars.

The business Units in the After-Market Sector are:

• Mahindra First Choice Services (Multi-brand Car Service Chain)
• Mahindra First Choice Wheels ( sale & purchase of used cars)

Mahindra First Choice Services (MFCS) is a wholly owned subsidiary of Mahindra & Mahindra Ltd., formed with ambitious plans in building a strong presence in the aftermarket space, through state-of the art car service centers networking across the country for comprehensive car care experience catering multi-brands.

Since inception in 2008, the company operations has had a steady progression and currently sets an aggressive growth path over the next three years, targeting 500 MFCS Workshops with a combination of Company Owned and Franchisee, thereby realizing the Vision to become one of the top three car service providers in the country ensuring quality car services.

Inventory Xchange India (INX), forms another pioneering business vertical of MFCS and the first of its kind online organized platform to resolve the accumulation of non-moving spare parts inventory through online auction of spares liquidation/disposal across the country.

MFCS has outspreaded the core business and launched Spares line under its own brand to be marketed and sold through retail distribution network across country. The line aims to provide authentic high quality spare parts with modest pricing to offer end customers value proposition in spares replacement.

The Mahindra Group has consistently raised the standards in the Indian Automobile Sector over six decades and at Mahindra First Choice Services, we continue to uphold this standard.