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Mahindra First Choice Services inaugurates twin workshops at Mohali and Panchkula for Chandigarh


February 07, 2014

Chandigarh. February 7th 2014: Mahindra First Choice Services (MFCS), India’s leading multi-brand car workshop company, today launched two workshops with unique features at Panchkula and Mohali, to serve the needs of the Chandigarh market. 

The Panchkula facility is located in the Panchkula industrial area and is spread over 23,000 sq. ft with 17 bays. The Mohali facility is located in SAS Nagar and is spread over 20,000 sq. ft with 17 bays as well. Each of these facilities has a monthly capacity of servicing 1000+ cars of various brands. The workshops were inaugurated by Rajeev Dubey President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Speaking on this occasion, Mr. Dubey said “These new workshops add to our already sizeable footprint in the North where we have opened eight facilities in the past six months, reflecting our commitment to this important market. Chandigarh is an important industrial and cultural hub and has the highest per capita income in the country. It also has the highest car population density in the country with close to 80 cars per 1000 individuals, indicating immense potential in this growing market. As a multi-brand player, Mahindra First Choice Services is perfectly poised to fulfill the servicing needs of car owners.” Mr. YVS Vijay Kumar, CEO Mahindra First Choice Services, said “At Mahindra First Choice Services, it is our constant endeavour to provide our customers with services which will provide them with greater value and convenience. We have multiple consumer touch points, a strong digital presence and offer an array of unique service products designed to cater to the car care needs of the most discerning car owners.” MFCS offers skilled technicians, quality spare parts, state-of-the art equipment and a free pick up and drop facility, all geared to provide a world-class car servicing experience for any brand of car.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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