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Mahindra First Choice Services inaugurates third workshop in Pune at Hinjewadi


September 20, 2013

Pune Sep 2013: Mahindra First Choice Services Ltd. (MFCS), India’s leading multi-brand car workshop company, launched its third workshop in Pune at Hinjewadi today.

The facility is spread over 27,000 sq. ft with 15 bays and a monthly capacity of servicing 1000+ cars of various brands. It was inaugurated by Mr. YVS Vijay Kumar, CEO MFCS.

Speaking on the occasion, Mr. Vijay Kumar said “We are delighted to launch our third workshop in Pune, thus further expanding our footprint in the city. This launch is testimony to our commitment to car owners in Pune and also to the overwhelming response we have received to our workshops in Bawdhan and Hadapsar. It is our endeavour to provide customers with car care services which offer both value for money and convenience. Our Hinjewadi workshop takes one more step in this direction by giving car owners a one-stop-shop for their car care needs, irrespective of the brand of car they own.

The city has a car population of over 5.5 lakh cars and we believe that its car servicing needs are not met by existing players, presenting MFCS with an excellent opportunity to keep expanding its footprint.We see immense potential in this market and are delighted to offer car owners a world class car servicing experience. MFCS offers skilled technicians, quality spare parts, state-of-the art equipment, free pick up & drop facility and an opportunity to book services online.”


About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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