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Mahindra First Choice Services inaugurates its first workshop in Ghaziabad


July 26, 2013

The facility, spread over 17,000 sq. ft with 15 bays, has a monthly capacity of servicing 1000+ cars of various brands. It was inaugurated by Mr. Rajeev Dubey President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Speaking on this occasion Mr. Rajeev Dubey said "We are happy to launch our first workshop in Ghaziabad establishing our presence in NCR. This is the first in the line of many workshops to come up in NCR, indicating our strong commitment to expanding our footprint in the northern part of the country. As the leader in the multi-brand car servicing business in India, it is our endeavour to fulfill the car care needs of car owners across India, irrespective of the brand they own."

Mr. YVS Vijay Kumar, CEO Mahindra First Choice Services, said "Today also marks the launch of two exciting products – 'Help First' and 'Save First'. 'Help First' is a roadside assistance service ensuring peace of mind for car owners. It encompasses a wide range of services and speedy response for most commonly occurring breakdown issues. 'Help First' includes on-site minor repairs, battery jumpstart, flat tyre repair, towing and removal, locked/ lost keys assistance, wrong/ empty fuel assistance-all just a phone call away.

'Save First', is an annual service maintenance plan offering a variety of packages to suit the car servicing needs of most discerning car owners while offering great savings. Customer can get the benefit of 'HelpFirst' coupled with the annual maintenance options for a wide variety of car models and brands. This package ensures that the car owner has a hassle free driving experience anywhere on the road."

MFCS offers skilled technicians, quality spare parts, state-of-the art equipment and a free pick up and drop facility, all geared to provide a world-class car servicing experience for any brand of car.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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