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Mahindra First Choice Services inaugurates its first workshop in Coimbatore


May 13, 2013

Coimbatore May 9th 2013: Mahindra First Choice Services (MFCS), India's leading multi-brand car workshop company, launched its first workshop in Coimbatore today.

The facility is spread over 25,000 sq. ft with 15 bays and a monthly capacity of servicing 1000+ cars of various brands. It was inaugurated by Dr. S. Vidyashankar, the renowned Orthopedic Surgeon and Mr. K N Vaidyanathan, Chief Risk Officer, Mahindra Group.

Speaking on the occasion, Mr. YVS Vijay Kumar CEO, Mahindra First Choice Services said "This is our fourth workshop in Tamil Nadu and we are happy to expand our footprint in the state in response to increasing demand. Coimbatore is one of the fastest growing cities in India and also highly developed due to rapid industrial and commercial growth over the last few years. In future, we will add to our existing network with an additional workshop in Coimbatore to enable us to tap the latent potential in the city which has a car population of 2.25 lakh." "Being a leading player in the multi-brand car workshop business in India, we are constantly endeavouring to provide customers with services which will offer them greater value and convenience. This workshop will function as a one-stop-shop for any brand of car which needs to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own." he added.

MFCS offers skilled technicians, quality spare parts, state-of-the art equipment and a free pick up and drop facility all geared to provide a world class car servicing experience for any brand of car.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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