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Press Release

Mahindra First Choice Services inaugurates four workshops in NCR


December 20, 2013

New Delhi December 20th 2013: Mahindra First Choice Services (MFCS), India’s leading multi-brand car workshop company, launched four workshops in the National Capital Region (NCR) today. The workshops are located at Noida Sector 63, Noida Sector 5, Greater Noida and Faridabad. With the inauguration of these four workshops, MFCS now has a network of 25 Company Owned and Company Operated (COCO) workshops nationally.

These four facilities cover an area of 75,000 sq. ft with a combined bays count of close to 70. This will increase MFCS’ capacity to service multi-brand cars by 4000+ cars every month. The workshops were inaugurated by Mr. Rajeev Dubey President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Speaking on this occasion, Mr. Rajeev Dubey said “We are delighted to expand our footprint in NCR with the inauguration of these four workshops. Our existing workshop in Ghaziabad has received an overwhelming response and these new facilities will help us fulfil the servicing needs of car owners in the region. With 25 Company Owned Company Operated (COCO) outlets across the country, we have now emerged as the brand of choice in the car servicing industry in India.”

“We are extremely pleased to launch two exciting new products today ‘Car Dent Estimator’ and ‘AMC First’. ‘Car Dent Estimator’ is an innovative first of its kind product in the country for getting instant repair estimate for car damage. It has been designed for use on the go and hence has a specially designed interface for smart phones and other devices. The other product we are launching today is ‘AMC First’, a car protection package with a unique triple advantage of annual maintenance services, roadside assistance services and warranty.

These products, coupled with existing products like HelpFirst (roadside assistance service) and SaveFirst (annual service maintenance plan), will offer car owners complete peace of mind by giving them a one-stop solution for all their car needs. MFCS also offers skilled technicians, quality spare parts, state-of-the art equipment, a free pick up and drop facility and a convenient online booking option, all geared to provide a world-class car servicing experience for any brand of car,” added Mr. YVS Vijay Kumar, CEO Mahindra First Choice Services

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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