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Mahindra First Choice Services inaugurates first multi-brand car workshop in Bengaluru


January 29, 2013

January 24th 2013, Bengaluru: Mahindra First Choice Services Ltd., India's leading multi-brand car workshop company, today made a foray in Bengaluru with the launch of its first workshop located at Bellanduru. It was inaugurated by Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

The workshop is spread across 18000 sq. ft and boasts of a shop floor consisting of 15 bays with a capacity to service 1000+ cars of various brands per month.

"We are delighted to launch our first workshop in Bengaluru. As the leader in the multi-brand car workshop business in India, we are constantly endeavouring to provide customers with services which will provide them with greater value and convenience. This workshop is one step in that direction. It will function as a one-stop-shop for any brand of cars which need to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own," said Mr. Dubey.

The city of Bengaluru has a car population of close to 7.5 lakhs. MFCS believes that the servicing needs of this population are not being met by existing players in the market and hence, this presents the company with a good opportunity for entry in this market.

The Mahindra First Choice Services (MFCS) value proposition

Mahindra First Choice Services, a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Mumbai, Chennai, Nashik, Hyderabad, Pune and Vapi.

The company was established in 2008 and aims to offer a world class car servicing experience in India at value for money prices. The company employs well trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point "First Choice First Check" which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

For further enquiries

Roma Balwani
Senior Vice President - Group Communications
Mahindra & Mahindra Ltd.
Phone: +91 22 2490 1441

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