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Mahindra First Choice Services Inaugurates first franchise workshop at Ekkattuthangal


May 09, 2014

May 9, 2014, Chennai: As India’s leading multi-brand car workshop company, Mahindra First Choice Services (MFCS) is strengthening its presence in the Chennai region by appointing 10 franchisees. The first of its franchisees – KLN Motor Agencies, was inaugurated today at Ekkattuthangal.

YVS Vijay Kumar, CEO, Mahindra First Choice Services, inaugurated KLN Motor Agency which is located at Ekkattuthangal, Guindy Aside from this new workshop, MFCS operates 28 Company owned Company Operated (COCO) workshops across the country.

“With a car population of over 6,00,000, and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop. Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation.

We have also appointed 10 additional franchisee workshops in the Chennai cluster which are all set to commence operations in the next three months. We are also actively exploring newer regions like Mumbai, Pune, Delhi NCR and Punjab and Karnataka which will help us meet our target of 100 plus workshops by the end of this fiscal. This will enable us to enhance the scale and depth of our operations, allow us to reach a greater number of potential customers and most importantly, give us economies of scale,” said Vijay Kumar.

“The Mahindra First Choice Services brand is associated with trust and credibility. We are proud to be associated with the leader in multi-brand car servicing and look forward to a strong and enduring partnership with the company. Our trained technicians coupled with MFCS’s innovative car service products will ensure that we can cater to the car care needs of the most discerning of car owners,” said K. Chandrasekhar, M.D., KLN Motor Agencies.

For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 28 operational COCOs serving over 180,000 customers, MFCS believes that it has a very strong proposition for the franchisee as well. The company offers a simplified business model in multi-brand car servicing with robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of franchisees and COCOs, thus reducing the need to maintain huge inventories at workshops.

MFCS workshops offers quality services through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online, all geared to give the car owner a servicing experience like never before.

Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 60 point “First Choice First Check” which is performed on all cars. It also offers cashless insurance facilities with leading insurance companies. Car owners can book a service either by calling the individual workshop or the toll free number 1800-22-4008 or through the MFCS website, The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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