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Mahindra First Choice Services, gets Fiat authorisation for its Vapi workshop


June 25, 2014

Vapi, June 26, 2014: Mahindra First Choice Services (MFCS), India’s leading multi brand car workshop chain, today got authorization from carmaker Fiat for its facility at Vapi, Gujarat.

All Fiat branded cars, within and outside their warranty period, can now be serviced at the MFCS Vapi workshop. Services like periodic maintenance, general repairs and accident repairs can be done for all Fiat cars beside other brands. Spread over 15,000 sq.ft, the Vapi facility is capable of servicing over 800 multi brand cars per month.

“We are happy to be associated with Fiat and look forward to a strong and enduring partnership. Under this arrangement MFCS will provide complete technical and spare parts support for Fiat cars. We are well known in the multi brand car servicing segment for our technical capability, robust processes, use of quality spare parts, free pick up & drop off and online booking facility,” said Mr. YVS Vijay Kumar, CEO, Mahindra First Choice Services.

He added, “Through this tie-up, Fiat car owners in Vapi can experience the same superior car service levels that are currently being enjoyed by other car owners.”

MFCS also follows stringent quality measures and a mandatory 60 point “First Choice First Check” which is performed on all cars. Car owners can book a service either by calling the individual workshop or the toll free number- 1800-22-4008 or through the MFCS website,

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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