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Press Release

Mahindra First Choice Services crosses 100,000th car service milestone


April 11, 2013

March 28th, 2013, Mumbai: Mahindra First Choice Services Ltd. (MFCSL), India's leading multi-brand car workshop company, has crossed the 100,000 mark in terms of number of cars serviced. Established with the aim of offering a world class car servicing experience in India at value for money prices, MFCSL currently has 12 workshops in 8 Indian cities.

"This achievement is clear testimony to the trust reposed in us by our customers who have benefited from our world class service standards, strong process focus and quality spare parts policy. In fact, we constantly endeavour to provide our customers with services which will offer greater value and convenience. Our workshops function as a one-stop-shop for any brand of cars which need to be serviced or repaired. This is part of our strategy to address the after-market requirements of the entire category of car owners, irrespective of the brand that they own," said Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

The Mahindra First Choice Services Ltd. value proposition

Mahindra First Choice Services, a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Chennai, Hyderabad, Mumbai, Nasik, Pune, Surat, and Vapi and is expanding soon in Coimbatore, Nellore and NCR.

The company was established with the aim of offering a world class car servicing experience in India at value for money prices. The company employs well trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCSL also follows stringent quality measures and a mandatory 50 point "First Choice First Check" which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

"MFCSL has started making inroads in the Indian car service market, which used to be shared equally by OEMs and Independent Garages (IG). Both have their positives and negatives. MFCSL aims to give car owners the positives from both these players with the added advantage of servicing any brand of car. We offer skilled technicians, quality spare parts, state-of-the art equipment and free pick up and drop facility, all geared to give the car owner a world class car servicing experience like never before," added Mr. YVS Vijay Kumar, CEO, Mahindra First Choice Services Ltd.

"During our short journey towards crossing 100,000th car servicing, we have initiated online service booking, implementation of India's first SAP DBM 7.0 across all our workshops, received the ISO & OHSAS certifications and established Technical Training Centre at Hyderabad, which helped in improving customer experience." added Mr. Vijay Kumar.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world.

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