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Mahindra & Mahindra Limited : Mahindra First Choice Services inaugurates second workshop in Bengalu


January 22, 2014

January 21st 2014, Bengaluru: Mahindra First Choice Services (MFCS), India's leading multi-brand car workshop company, launched its second workshop in Bengaluru with unique features at Yeshwantpur today. With this, MFCS now operates 26 workshops across the country. The company recently also achieved the milestone of having serviced 150,000 multi-brand cars. The facilitywas inaugurated by Mr. Rahul Sharma, National Claims Manager, SBI General Insurance Co. Ltd. and Mr. YVS Vijay Kumar, CEO Mahindra First Choice Services. Speaking on the occasion Mr. Vijay Kumar said "After the successful launch of our first workshop in Bellandur, we are delighted to further expand our footprint in Bengaluru with this second facility at Yeshwantpur. With a car population of over 1.5 million cars, there is immense potential for multi-brand car service players like Mahindra First Choice Services. With a facility spread over 45,000 sq. ft., incorporating 15 bays and a monthly servicing capacity of 1000+ cars, we are well positioned to cater to the servicing requirements of car owners which may not be met by existing players." "Irrespective of the brand of car, MFCS offers value for money services and customer convenience through its multiple touch points. We have an array of unique service products which can cater to the car care needs of the most discerning car owners. We also have a strong digital presence and have recently launched an innovative first of its kind online car dent estimator tool which can be used by not just our customers but by any car owner," added Mr. Vijay Kumar MFCS offers skilled technicians, quality spare parts, state-of-the art equipment, free pick up and drop facility and an opportunity to book services online, all geared to give the car owner a servicing experience like never before. About Mahindra First Choice Services Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops present across major cities in India like Bengaluru, Chennai, Coimbatore, Faridabad, Ghaziabad, Greater Noida, Hyderabad, Kochi, Ludhiana, Mumbai, Nagpur, Nashik, Nellore, Noida, Pune, Surat, Vapi covering an area of over 5,00,000 sq. ft. Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 60 point "First Choice First Check" which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies. MFCS offers a wide range of options to car owners to book their services by calling the individual workshop, or the toll free number 1800-22-4008 or through its website The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars. With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2018. About Mahindra The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category. Visit us at Article Source-

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