November 26, 2014
November 23, 2014, Chakan: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 44 with the inauguration of its Franchisee Owned Franchisee Operated (FOFO) workshop in Pune which is located in 151/1, Mahalunge, Chakan Talegaon Road, Opp Rinder India, Chakan. The company already successfully operates 4 Company Owned Company Operated (COCO) workshop in the region. The new workshop will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online. “We see great potential for the multi-brand car servicing market in and around Pune, which is clear from the encouraging response we have received from customers at our existing workshops in Bawdhan, Hadapsar, Hinjewadi and Pimpri. This has prompted us to further strengthen our presence in the area with additional workshops.” said Alok Kapoor, Head – Marketing & Franchise Business, Mahindra First Choice Services, who inaugurated the workshop. “Our business model for franchisees has received a strong response in the region and we are in the process of expanding this model across the region. We are targeting over 100 workshops by March 2015, of which 20 will be in Maharashtra. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our franchisee partners,” he continued. “We are happy to partner with Mahindra First Choice Services which is associated with trust and credibility. The company’s robust processes and its unique lean inventory business model helps franchisee partners operate with minimal spare parts inventory. The company’s comprehensive training infrastructure and programmes will also help us deliver high quality service to car owners,” said Ganesh Kharabi, Proprietor, Mahadevi Service Centre. Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website. The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.