October 11, 2014
November 18, 2014, Kurnool: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 42 with the inauguration of its first Franchisee Owned Franchisee Operated (FOFO) workshop in Kurnool. Mr. YVS Vijay Kumar, CEO, Mahindra First Choice Services inaugurated the workshop which is located at D.NO.45-142-70-5-B, NH-70 Road, Near A.P.S.P. 2nd Batallion, Bellary Chowarastha, Kurnool, Andhra Pradesh. MFCS now has 4 workshops in the Andhra Pradesh region. The workshop which was inaugurated today, will offer car owners quality services through skilled technicians, genuine spare parts, state-of-the art equipment, robust processes, free pick up and drop facility. Customers also have the convenience of booking a car service appointment online. “We see great potential for the multi-brand car servicing market in Andhra Pradesh which is clear from the encouraging response we have received from customers to our existing workshops in Madeenaguda, L.B. Nagar and Nellore. This has prompted us to further strengthen our presence in the region with additional workshops. Kurnool is a rapidly growing market and will further contribute to our growth in the region,” said YVS Vijay Kumar, CEO, Mahindra First Choice Services, who inaugurated the workshop. “Our business model for franchisees has received a strong response in Andhra Pradesh and we are in the process of expanding this model across the state. We are targeting over 100 FOFO workshops by March 2015 of which 20 workshops will be in Telangana and Andhra Pradesh. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our franchisee partners,” he continued. For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 42 existing workshops and over 200,000 cars serviced, MFCS believes that it has a very strong proposition for the franchisee. The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of FOFOs and COCOs, thus reducing the need to maintain huge inventories at “The Mahindra First Choice Services brand is associated with trust and credibility in the country. We are proud to be associated with India’s leader in multi-brand car servicing and look forward to a strong and enduring partnership with the company. Our trained technicians coupled with MFCS’s innovative car service products will ensure that we can cater to the car care needs of the most discerning of car owners,” said Mallikarjuna Rao, Managing Partner – Dheeraj Motors, which is located in Kurnool. Each MFCS workshop uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on every car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies and a convenient free booking service for customers. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website. The company has a strong digital presence through its website and offers various innovative features like the recently launched, first-of-its-kind online car dent estimator tool.