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Mahindra First Choice Services inaugurates first workshop in Ludhiana; Debuts in Punjab market


September 02, 2013

Ludhiana, Sep 2nd 2013: Mahindra First Choice Services Ltd. (MFCS), India's leading multi-brand car workshop company, launched its very first workshop in Punjab today.

The facility is spread over 25,000 sq. ft with 16 bays and a monthly capacity of servicing 1000+ cars of various brands. It was inaugurated by Mr. Rajeev Dubey President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

Speaking on the occasion, Mr. Dubey said “We are delighted to launch our first workshop in Ludhiana, thus establishing our presence in Punjab. With over 4 lakh cars, Ludhiana is one of the largest industrial hubs in the country and has been growing at an exponential pace over the last few years. We see immense potential in this market and are delighted to offer car owners in the city a world class servicing experience.”

“The car servicing market in Ludhiana is currently divided between OEMs and independent garages. MFCS aims to offer car owners the benefits from both these players with the added advantage of servicing any brand of car. Irrespective of the brand of car, MFCS offers great-value services and takes care of customer convenience. This, we believe, ideally addresses the current growing needs of the aftermarket segment.

MFCS also offers skilled technicians, quality spare parts, state-of-the art equipment, free pick up & drop facility and an opportunity to book the services online, all geared to give the car owner a world class car servicing experience like never before” added Mr. YVS Vijay Kumar, CEO MFCS.

About Mahindra First Choice Services

Mahindra First Choice Services (MFCS), a wholly owned subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car workshops across major cities in India like Bangalore, Nasik, Hyderabad, Mumbai, Pune, Surat, Vapi and Chennai.

Established in 2008, the company aims to offer a world class car servicing experience in India at value for money prices. The company employs fully trained technicians who can cater to the various servicing needs of multi-brand cars. Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 50 point “First Choice First Check” which is performed on all cars. The company also offers cashless insurance facilities with leading insurance companies.

MFCS offers a wide range of options to car owners to book their services through calling the individual workshop, or the toll free number 1800-22-4008 or through its website

The company also has its own Technical Training Center at Hyderabad where the staff is trained to handle the servicing aspects of multi-brand cars.

With a combination of Company Owned and Franchisee operations, MFCS plans to become one of the top three car service providers in the country by 2017.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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