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Press Release

Mahindra First Choice Services inaugurates 3 franchisees in Puducherry region


September 17, 2014

September 15, 2014, Chennai: India’s leading multi-brand car workshop company, Mahindra First Choice Services (MFCS), has strengthened its presence in Tamil Nadu and Puducherry region with the inauguration of three new franchisees.

Mr. YVS Vijay Kumar, CEO MFCS inaugurated the workshops which are located in Puducherry, Chidambaram and Villupuram. MFCS now has 8 workshops in TN & Puducherry region. With these new franchisees, MFCS now operates 34 workshops across the country. Recently, the company also crossed the 200,000 car servicing milestone.

“With its large car population, the Chennai region was the logical choice for us to strengthen our workshop network. We already have a strong presence here with three Company Owned Company Operated (COCO) workshops and one Franchisee Owned Franchisee Operated (FOFO) workshop. – With their knowledge of the local market, our new franchisees at Puducherry, Chidambaram and Villupuram will help us further build on our existing presence,” said Mr. Kumar.

“This also resonates with our long term strategy of expansion via the FOFO route. We plan to launch another 10 FOFO workshops in the coming quarter in Tamil Nadu and are actively looking for partners in Coimbatore, Madurai and other clusters in the state. Nationally, we intend to close the fiscal with 100+ FOFO workshops. This will help us enhance the scale and depth of our operations and enable us to reach a greater number of potential customers across the country,” he continued.

For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 34 workshops and over 200,000 cars serviced, MFCS believes that it has a very strong proposition for the franchisee. The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of FOFOs and COCOs, thus reducing the need to maintain huge inventories at workshops.

“The Mahindra First Choice Services brand is associated with trust and credibility in the country. We are proud to be associated with India’s leader in multi-brand car servicing and look forward to a strong and enduring partnership with the company. Our trained technicians coupled with MFCS’s innovative car service products will ensure that we can cater to the car care needs of the most discerning of car owners,” said Mr. Palanivelu C – Managing Director, Aakash Auto (P) Ltd., which is located in Puducherry and Villupuram.

“We found that MFCS has the most robust and sound understanding of the multi-brand car service market today. Their expertise in spare parts management, process, IT support and branding coupled with our entrepreneurial spirit will provide car owners with an experience that they truly deserve” said Mr. R Jeevanantham – MD, SR Car Care, Chidambaram.

MFCS workshops offer quality services through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online, all geared to give the car owner a servicing experience like never before. The company has its own Technical Training Center at Bengaluru where the staff is trained to handle the servicing aspects of multi-brand cars.

Only quality spares procured at competitive rates are used. MFCS also follows stringent quality measures and a mandatory 60 point “First Choice First Check” which is performed on all cars. It also offers cashless insurance facilities with leading insurance companies. Car owners can book a service either by calling the individual workshop or the toll free number 1800-22-4008 or through the MFCS website, The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

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