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Press Release

Mahindra First Choice Services inaugurates 2nd workshop in Thane


November 28, 2014

November 28, 2014, Thane: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 46 with the inauguration of its first Franchisee Owned Franchisee Operated (FOFO) workshop in Thane. The company already successfully operates 2 Company Owned Company Operated (COCO) workshop in the region.
The company established in 2008, pioneered the concept of multi-brand car workshops by opening its own workshops across the country. At present, it has 45 workshops, including 29 company-owned across the country. The company’s goal is to have 500 workshops by 2018. The company is investing over Rs 250 crore over five years to create infrastructure and expand the network. In order to supply parts to the workshops, the company will increase their cluster ware-houses Pan India from the present 15 to 40.
All the services offered at MFCS would be cheaper by 10 to 20 per cent when compared with authorized service centers of each car brand. The company is able to provide service at cheaper rates as they source the parts in bulk from original equipment manufacturers (OEMs). The company has already serviced over 2 lakh cars since inception.
Mr. YVS Vijay Kumar - CEO, MFCS inaugurated the workshop which is located at Unit No.3, Kothari Compound, Opp. Tikujini-Wadi, Hill Garden Road, Manpada, Off. G. B. Road, Thane (W).
The new workshop will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online.
“With its large car population, Mumbai was the logical choice for us to strengthen our workshop network. We already have a strong presence in Maharashtra with 8 Company Owned Company Operated (COCO) workshops and 3 Franchisee Owned Franchisee Operated (FOFO) workshop. We have a major presence across metros pan India with 15 workshops. With their knowledge of the local market, our new franchisee at Thane will help us further build on our existing presence,” said Mr. Vijay Kumar.
“Our business model for franchisees has received a strong response in Maharashtra and we are in the process of expanding this model across the state. We are targeting over 100 FOFO workshops by March 2015, of which 20 will be in Maharashtra. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our franchisee partners,” he continued.
“We are happy to partner with Mahindra First Choice Services which is associated with trust and credibility. We are confident that the company’s robust processes and its unique lean inventory business model will help us operate with minimal spare parts inventory. Moreover, the company’s comprehensive training infrastructure and programmes will help us deliver high quality service to car owners,” said Mr Kumar K Gounder - Managing Partner, Auto Planet Wheels.  
Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, . The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

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