March 28, 2015
March 28, 2015, Nagpur: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 61 workshops with the inauguration of its 1st Franchisee Owned Franchisee Operated (FOFO) workshop at Sarra Village, Nagpur Road, Chhindwara, Nagpur. Currently, the company successfully operates 1 Company Owned and Company Operated (COCO) workshop in Nagpur.
The company established in 2008, pioneered the concept of multi-brand car workshops by opening its own workshops across the country. At present, it has 60 workshops, including 29 company-owned across the country. The company’s goal is to have 500 workshops by 2018. The investment in this fast growing business of Mahindra Group would be Rs 250 crore by 2018.
MFCS’s scale of business with various spare parts suppliers helps the customer to save almost 10 to 20 percent on car service jobs.
Mr. Hemchandra Sawant, Regional Manager (West) – Mahindra First Choice Services, inaugurated the new workshop. The new workshop will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online.
“With its large car population and a strong response from our existing workshop and customers, Nagpur was the logical choice for us to strengthen our workshop network in Maharashtra. We already have a strong presence in Maharashtra with 8 Company Owned Company Operated (COCO) workshops and 9 Franchisee Owned Franchisee Operated (FOFO) workshop.” said Mr. Sawant.
“Our business model for franchisees has received a strong response across the country and our customers find good value in the attractive combination of good quality, speedy delivery and saving on service costs. With this increase in our network strength we are confident of further leveraging on economies of scale to deliver higher value to our franchisee partners,” he continued.
“We are happy to partner with Mahindra First Choice Services which is associated with trust and credibility. We are confident that the company’s robust processes and its unique lean inventory business model will help us operate with minimal spare parts inventory. Moreover, the company’s comprehensive training infrastructure and programs will help us deliver high quality service to car owners,” said Mr. Vivek Sahu, Managing Director, Shivansh Automotive (A unit of Shree Krishna Motors & Business Pvt. Ltd.).
Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com . The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.