October 29, 2014
October 28, 2014, Aurangabad: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 37 with the inauguration of a Franchisee Owned Franchisee Operated (FOFO) workshop in Aurangabad. Sohamm Motors is located at Plot No. C-27, MIDC, Chikhal Thana, Aurangabad. The new workshop will live up to the MFCS brand promise and offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online. “We see great potential for the multi-brand car servicing market in Maharashtra which is clear from the encouraging response we have received from customers of our existing workshops in Pune, Nagpur, Nashik, Kolhapur and Mumbai. This has prompted us to further strengthen our presence in the region with the launch of the new workshop at Aurangabad and will further contribute to our rapid growth in the region,” said Alok Kapoor, Head Marketing & Franchise Business, Mahindra First Choice Services, who inaugurated the workshop. “Our business model for franchisees has received a strong response in Maharashtra and we are in the process of expanding this model across the state. With the launch of our workshop in Aurangabad, we now have 10 workshops in Maharashtra. Our target is to set up 100 FOFO workshops by March 2015, of which 20 will be in Maharashtra. With this increase in our network strength we will be able to leverage on economies of scale to deliver higher value to our franchisee partners,” he continued. “We are happy to partner with Mahindra First Choice Services which is associated with trust and credibility. The company’s robust processes and its unique lean inventory business model helps franchisee partners operate with minimal spare parts inventory. The company’s comprehensive training infrastructure and programmes will also help us deliver high quality service to car owners,” said Piyush Zambad, Proprietor, Sohamm Motors, Aurangabad. Each MFCS workshop uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on every car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies and a convenient free booking service for customers. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com.