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Mahindra First Choice Services inaugurates 1st workshop in Zirakpur

Source: MFCS

November 24, 2014

November 21, 2014, Zirakpur: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car workshops, has expanded its all India network to 43 with the inauguration of a Franchisee Owned Franchisee Operated (FOFO) workshop at Zirakpur which is located in Singhpura, Ambala-Chandigarh Highway, Opp McDonalds. The new workshop will offer quality services to car owners through skilled technicians, quality spare parts, state-of-the art equipment, robust processes, free pick up and drop facility and an opportunity to book services online. “We see great potential for the multi-brand car servicing market in the Punjab and Chandigarh region which is clear from the encouraging response we have received from customers to our existing workshops in Moga, Ludhiana and Chandigarh. This has prompted us to further strengthen our presence in the region with additional workshops.” said YVS Vijay Kumar, CEO, Mahindra First Choice Services, who inaugurated the workshop. “Our business model for franchisees has received a strong response in the region and we are in the process of expanding this model across the region. We are targeting over 100 workshops by March 2015, of which 15 will be in Punjab and Chandigarh. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our franchisee partners,” he continued. “The Mahindra First Choice Services brand is associated with trust and credibility. The company’s robust supply chain for spare parts will ensure we have a steady supply of parts from its warehouse in Ludhiana, reducing the need to maintain huge inventories at the workshop. This, coupled with the company’s comprehensive training infrastructure and programmes will help us deliver quality service to car owners,” said M. Harish Sharma, Proprietor, Swami Auto Care Pvt. Ltd. Each workshop of MFCS uses quality spares procured at competitive rates and follows stringent quality measures including a mandatory 60 point “First Choice First Check” on each car. MFCS also provides hassle-free cashless insurance facility with leading insurance companies. Car owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website. The company also has a strong digital presence and has recently launched an innovative, first-of-its-kind online car dent estimator tool which can be used not just by its own customers but by any car owner.

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